The Tie Break Application by Hermès

A few days ago, I came across the recently launched application by Hermès. Tie Break is a very innovating concept that I couldn’t but decide to share with you. First and foremost, who wouldn’t need a step-by-step guide on how to tie a tie? I thought this feature was genius; especially given the fact that a lot...

A few days ago, I came across the recently launched application by Hermès. Tie Break is a very innovating concept that I couldn’t but decide to share with you. First and foremost, who wouldn’t need a step-by-step guide on how to tie a tie? I thought this feature was genius; especially given the fact that a lot of men and women still don’t know how to tie a tie. Instead of always googling such things, you have an entire application just dedicated to that. Another great thing about Tie Break is how it keeps us up-to-date with the brand’s latest pattern creations. However, not only you can discover these new patterns, you can actually try them on your shirt (in a virtual way) via the application. This is genius!! 

I’ve downloaded Tie Break and I have to say that my favorite feature is the fact that every time we open the app, there’s a new surprise waiting. All you actually have to do is to pull on the signature orange tie to reveal a new piece of content such as short films, games, tie patterns, videos or funny stories about pattern creations and the information on Hermes latest collection.

I could definitely use an Hermes break every now and then. Check out the below video for an overview of the app:

Fashionably yours,

Lana xx

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