The Bigger the Flower, the Bolder the Look

By Marwan Naaman What are you waiting for? Throw yourself into this summer’s floral trend. Yes, the floral trend has been around for quite a few seasons now, but this year, it’s become huge, enormous, gigantic. New York and London designers in particular are showcasing dresses, tops, skirts and even suits with massive, gargantuan floral...

By Marwan Naaman

What are you waiting for? Throw yourself into this summer’s floral trend. Yes, the floral trend has been around for quite a few seasons now, but this year, it’s become huge, enormous, gigantic. New York and London designers in particular are showcasing dresses, tops, skirts and even suits with massive, gargantuan floral prints, pushing this often delicate and demure trend into a colossal caricature, too strong to escape and too seductive to resist.

New York designer Michael Kors is offering quite a few flowing floral dresses, with huge fuchsia flowers on a rich navy background or a fresh white backdrop, while Marchesa is highlighting a frilly white lace gown layered with romantic but oversized floral prints. For maximum effect, American designer du jour Thom Browne splashes titanic, multicolored flowers on an otherwise simple back suit. Carolina Herrera pays tribute to her Venezuelan roots by designing the most lavish dresses, adorned with great, grand flowers. There’s even a shimmering white gown, which features just one immense flower on its skirting – a red carpet beauty that could maybe even double as a most unique wedding gown.

Thom Browne

Thom Browne

Michael Kors

Michael Kors

Michael Kors

Michael Kors

Michael Kors

Michael Kors

Marchesa

Marchesa

Carolina Herrera

Carolina Herrera

Carolina Herrera

Carolina Herrera

Carolina Herrera

Carolina Herrera

On the other side of the Atlantic, in London, House of Holland takes the floral print into psychedelic territory, with 1970s- and 1960s-inspired mini dresses and suits, in acid green and hot pink. Matthew Williamson prefers to delve into the sensuous side of flowers, with sheer, sexy gowns, either long or short, that flow in step with the wearer. Simone Rocha, on the other hand, takes the big floral trend way out into eccentricity adorning one of her dresses with 3D, protuberating flowers.

Simone Rocha

Simone Rocha

House of Holland

House of Holland

House of Holland

House of Holland

Matthew Williamson

Matthew Williamson

Matthew Williamson

Matthew Williamson

Big, bad and beautiful, these blooms are trendy, contemporary and a whole lot of fun.

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