Social Media Week Beirut (SMW Beirut) took place for the first time this week from monday 19th to friday 23rd. I was lucky to participate to one of the activities that took place on thursday 22nd, the scheduled day for Fashion & Beauty.
All of the events on that day took place at Silkor’s new offices in Saifi, Beirut.
First of all, it started with e-commerce and we got introduced to www.mistile.com, a website that is soon to be launched from Lebanon to the world to shop online for luxury brands. Then we moved to the competition A Dress to Impress by Silkor where young designers were invited to create a dress using Silkor wet towels.
I personally participated to “When fashion blogs come to life”. This activity was part of the Beauty & Fashion panel as I just mentioned. My blog, L’armoire de Lana, as well as www.fashionbeirut.com and www.thedscoop.tumblr.com were selected as fashion blogs. Azzi & Osta, two amazing lebanese designers, had the task of creating a design according to each blogger and his blog’s identity.
Thus, we’ve started working with Georges and Assaad at the beginning of the month in their atelier in Gemmayzeh, Beirut. I personally loved the design they created for me as I really found it accurate with my personality and writing. When asked about the design they’ve created for me, they explained the following: they picked their best seller dress and decided to use a cherries-print to give it a different twist and added the pink neon belt for the crazy touch. This is the image I usually give the people when it comes to my personal style: the crazy-classic.
I also totally ADORED the two other designs for Dalia and Mimi, I think Azzi & Osta were really able to catch the essence of their characters and styles.
During this activity, we were present as bloggers wearing these designs and Hala Ajam was here for the beauty section as well as Azzi & Osta and two persons writing for RJmag (Rectangle Jaune magazine). Our discussion was lead by Elie Turky, the fashion and beauty editor of www.anazahra.com. I loved the experience as I got to meet people from diverse sectors of the social media frenzy-ness. I also found our discussions extremely interesting when we tried to think out loud about the close relationship between social media and Fashion.
-On the picture below, from left to right: fashion designer Georges Azzi, makeup artist Hala Ajam, fashion blogger Lana El Sahely, fashion blogger Dalia Saad, fashion blogger Mimi Wennstrom, Fashion&Beauty editor of www.anazahra.com Elie Turkey and fashion designer Assaad Osta
I would like to thank all the organizers of Beirut Social Media Week, especially Monica. Another special thanks to Azzi & Osta who are definitely amazing designers. I am now a big fan! Stay tuned for more details about Azzi&Osta soon.