Last week, on Friday March 22nd, Superdry opened its second store in Beirut, located in Beirut Souks (Downtown). These are great news for the brand lovers and I am happy as I used to shop it in London and Dubai. The first store had already opened its doors in Le Mall Dbayeh couple of months ago.
As for this media event, it went really well, there was a short in-store Fashion show and several games for attendees to get a chance to win Superdry giveaways (t-shirts, headphones, etc.).
The event activities were hosted by Gaven Ford, my favorite radio host from Radio One Lebanon. I also had the chance the interview Mr Greg Robert, Supergroup’s Head of International Business Development. Will be publishing it the coming week on the blog. Stay tuned!