Fashion News: Preview of Anna Dello Russo for H&M

Fashion director Anna Dello Russo is very famous for her maximalist style, she says that ‘nothing succeeds like excess’. We had previously announced that she has joined forces with H&M for an accessories collection and today I want to share with you a little preview of this collaboration. Below, you can watch the promotional video...

Fashion director Anna Dello Russo is very famous for her maximalist style, she says that ‘nothing succeeds like excess’. We had previously announced that she has joined forces with H&M for an accessories collection and today I want to share with you a little preview of this collaboration.

Below, you can watch the promotional video during which Anna invites us to take her “Fashion shower”. She is wearing a black PVC minidress and we can gradually see all the accessories she has designed for H&M. I have my heart set on the first pair of sunglasses that appears in the video.

During this video, she sort of sings her 10 golden rules:

Lesson # 1: Fashion is a declaration of your own freedom. 
Lesson # 2: Between style and fashion? Absolutely fashion? 
Lesson # 3: Fashion is always uncomfortable, if you feel comfortable you never get the look. 
Lesson # 4: Fabulous at every age. 
Lesson # 5: wearing night clothes in the daytime is unexpected. 
Lesson # 6: Somebody wearing your same outfit? Wonderful, you did the right choice 
Lesson # 7: You must wear outfit once 
Lesson # 8: Wear coat as a dress 
Lesson # 9: It doesn’t matter the size of your body, fashion flatter everything 
Lesson # 10: Fashion jewels personalise your style

I found this whole video quite funny, I must admit I was a bit surprised by the whole idea as I expected something different.

This collection is scheduled to hit the 140 stores starting October 4th just as Paris Fashion Week closes. I never stood in line for a collection but this time, I am so going to!

Fashionably yours,

Lana xx

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