Following the 2010 international success of events held in New York, Madrid and Lisbon, Façonnable held a Shirt Bar event last week in Beirut, on September 22nd and 23rd. Organized in partnership with Aïshti, the event highlighted the shirt, Façonnable’s most iconic product, in a setting recreating the buzzing atmosphere of a French brasserie bar in true Cote d’Azur style.
I personally loved how clothing and wine bottles were displayed to channel the brand’s lifestyle appeal, anchored on the successful and exclusive range of special shirts that were showcased on the Aïshti men’s floor.
True Façonnable aficionados were able to indulge in one of the 100 limited-edition shirts designed with the colors of the Lebanese flag and feature an exclusive Façonnable for Aïshti label. I found them simple yet gorgeous!
Mirroring the theme of the soirée, Façonnable created a menu with various shirt styles with names evoking inviting cocktails such as “The Allure”, “Scottish Delight” and “After Skiing”. The selection of shirt fabrics spanned from tartans to printed motifs to three color combinations representing the Lebanese, French and Italian flags. A French “Plate” of assorted buttons and ties complemented the menu list. I love when originality in fashion goes to that extent, especially that this event was about men’s fashion.
Furthermore, a specially designed “shirt bar” invitation was mailed to select guests including VIPs, customers and celebrities. The staff greeting the guests donned Façonnable clothes and the waiters wore the Façonnable World Cup striped shirts in the Lebanese, French and Italian flag colors. Lana Adores!
True to its spirit and traditional social involvement, Façonnable joined forces with Aïshti during this event to support the Heartbeat Foundation. Ten percent of the sales from the event were donated to this charity organization which I found something very respectable and important to note.