Joie is a brand that I really really like!! Every time I’m in Paris, I try to pass by their store in Galleries de Valois. Joie is a contemporary brand; which is why you shouldn’t really panic if you’ve never heard about it: it was incepted in 2001. Joie provides our contemporary fashion world with a very global and modern wardrobe; it is best known for feminine tops, dresses and cashmere sweaters. The Joie concept is all about three key elements never separated: “Casual, Comfortable and Luxurious”. Joie is headquartered in downtown Los Angeles and currently directed by Serge Azria.
If we had to describe Joie’s creations in few words; we could say that it draws inspiration from vintage creations and ‘the casual yet sophisticated southern California lifestyle’.
If you want to have a chance to shop for JOIE pieces, you would have to check out their stores in the US and Paris. However, now it became possible for all of us to enjoy Joie’s creations through their website as they’ve officially launched free international shipping! Aren’t these amazing news!?
Here’s a quick look into their Holiday/Resort 2011 Collection (Click on the pictures to enlarge them):
Hurry up and check www.joie.com for more! I’m already picking up my favs!