Right in time before the end of this month, I want to share with you a breast awareness campaign that I just came across. As you know, every year in October, Breast Cancer campaigns in Lebanon target women to get tested because early detection saves life. YES, 90% of the cases are saved whenever the tumor is detected early. Breast cancer awareness isn’t just about the month of October, it’s something that is ongoing and that we must continuously support.
For this month, the Lebanese Ministry of Health has launched a national campaign to create awareness. What I particularly liked is that for the first time, the message has changed. It’s positive, it makes you smile yet reminds you of the importance of getting tested the soonest. The concept behind this video is how every woman out there is so attentive about her husband, her children, her entire entourage; always remind them of something. It’s about time for us all to remind the ladies in our lives to get tested.
I would like to ask your support to spread the word. Please try to share the link of this campaign as much as you can. It will leave a smile on everyone’s face while reminding them of the essential.
You can now discover the campaign video below: