Lana reviews: Kate Moss for Rag&Bone

Rag&Bone’s first ad campaign is out and this is why I’ve chosen to write about it in this section today. These pictures feature Kate Moss in Rag&Bone Fall 2012 collection. The campaign was shot in Kentish town (Northe London) by Craig McDean.

I just love when Kate smiles, the whole picture changes! She looks even more stunning and it ads warmth to the image..

I like this campaign because I think it reflects very well the essence of the brand itself. The vision of Rag&Bone is to make clothes that people would “love to wear everyday” and it all started with the founders learning about how to make jeans. Thus, I think it’s a great start for a first campaign.

The first picture with Kate in black shorts, a white tee and that jacket makes it so easy for us to identify ourselves to such a brand because she looks so relaxed and comfortable. I think Kate Moss is the best choice they could have made.

N.B: For all Beirut residents, this brand is available at Aishti department stores.

Fashionably yours,

                            Lana xx



You may also like

Lana Dresses Little Princes and Princesses at Cookie Dough!
L’armoire de Lana through ‘Savoir Flair’s eyes.
5 must-have ‘photoshopped’ items !?
Spring Flings & Beauty Trends!