Lana covers: ‘A Triangle To Save a Heart’ Press Event @ABC_Lebanon

Last week on Tuesday November 19th, I was very proud to attend “Designed and Signed” press event in ABC Achrafieh as being one of the artists participating to this initiative.
The Designed and Signed is a unique venture that has been running for almost one year. It started in January 2013 and it will end this december. Throughout this project, Lebanese retailer ABC brought together a group of Lebanese designers to dress-up ABC triangles while raising vital funds for a good cause. Every designer/artist, was given a triangle with a specific theme and for a specific campaign that would run in all ABC branches. I was EXTREMELY happy to learn in September that I was chosen as the last artist for this venture, my theme being Christmas. I will tell you more about my triangle very soon.
Meanwhile, let me expand about last week’s event. It was a press conference during which, all designers and their triangles were present. During this event, we were proud to learn that all of our triangles were auctioned for a total sum of 60,000,000LBP, all for Braveheart, a foundation fighting congenital heart disease. A special thank you to “Print Works” for buying my triangle. Our triangles were all exposed there at ABC Achrafieh (L0 Level) throughout all of last week, I hope you had the chance of seeing it “live”.

Thank you for those of you who sent me messages with an amazing feedback on “Wonderland”. I even received pictures of readers/friends posing with the triangle! Thank you for all this love and appreciation.. #grateful

Meet Wonderland, my gorgeous triangle for this Christmas 🙂
With a representative from PRINT WORKS. Thank you for buying my triangle and helping us raising more funds for Braveheart!
With Mr Robert Fadel, President of ABC_Group
With all of the designers, the representatives from the companies who bought the triangle, the president of ABC Group and the founder of Braveheart

I want to thank ABC Group for the wonderful experience and I’m very proud to have worked on such a great project that made design something wonderful that would help young children. Also, having my name with artists like Roger Moukarzel, Ashekman, Krikor Jabotian, Sarah’s Bag, Nada Debs and many others is simply an honor.
Stay tuned for more about the making of my triangle.
Fashionably yours,
Lana xx

1 Response