Fashion News: Preview of Anna Dello Russo for H&M

Fashion director Anna Dello Russo is very famous for her maximalist style, she says that ‘nothing succeeds like excess’. We had previously announced that she has joined forces with H&M for an accessories collection and today I want to share with you a little preview of this collaboration.

Below, you can watch the promotional video during which Anna invites us to take her “Fashion shower”. She is wearing a black PVC minidress and we can gradually see all the accessories she has designed for H&M. I have my heart set on the first pair of sunglasses that appears in the video.

During this video, she sort of sings her 10 golden rules:

Lesson # 1: Fashion is a declaration of your own freedom. 
Lesson # 2: Between style and fashion? Absolutely fashion? 
Lesson # 3: Fashion is always uncomfortable, if you feel comfortable you never get the look. 
Lesson # 4: Fabulous at every age. 
Lesson # 5: wearing night clothes in the daytime is unexpected. 
Lesson # 6: Somebody wearing your same outfit? Wonderful, you did the right choice 
Lesson # 7: You must wear outfit once 
Lesson # 8: Wear coat as a dress 
Lesson # 9: It doesn’t matter the size of your body, fashion flatter everything 
Lesson # 10: Fashion jewels personalise your style

I found this whole video quite funny, I must admit I was a bit surprised by the whole idea as I expected something different.

This collection is scheduled to hit the 140 stores starting October 4th just as Paris Fashion Week closes. I never stood in line for a collection but this time, I am so going to!

Fashionably yours,

Lana xx



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