For my styling event at 6:05 at depechemode, I needed something fresh, colorful and edgy. Going for a dress might have looked too classic so I broke it down in with colorful pumps and loads of accessorizing! I am wearing: white and metallic dress from Maje SS13 Collection, yellow pumps from Saint Laurent SS13 collection. Accessories: gold ring from Moukarzel, yellow neon ring from Isharya, pink gold ring from Yasser Younes and Kim&Zozi colorful bracelets. Makeup: Did it myself: “Orgasm” blush by Nars, “Perfection Lumiere” foundation with SPF 15 by Chanel, “Haute&Naughty Lashes” mascara by M.A.C and “So Chaud” coral lipstick by M.A.C, brown “cocoa” eyeshadow from Sephora. Any thoughts of this look? Fashionably yours, Lana xx Share on FacebookShare this:PrintFacebookTwitterStumbleUponEmail

It’s competition time on L’Armoire De Lana! The Head&Shoulders panel will be giving 3 people the lucky break they deserve to break free from interruptions! All you will have to do is tell me WHY you deserve to “relieve you head” by simply commenting below the picture posted on L’Armoire De Lana’s Facebook page [link] or under this blog post! The competition officially starts now and will end on Monday June 23rd at midnight! The winners will be announced on June 27th! This is very exciting! The decision will be made by myself and the Head & Shoulders panel, and the prizes will go to three lucky ladies: 1st Place: Full body massage at a luxury spa and a Head & Shoulders product giveaway 2nd Place: Head and shoulders massage at a luxury spa and a Head & Shoulders product giveaway 3rd Place: Head & Shoulders product giveaway PS: if there are people living outside Lebanon who wish to participate, you should be able to claim & use your prizes in Lebanon within a period of 3 months. Fashionably yours, Lana xx Share on FacebookShare this:PrintFacebookTwitterStumbleUponEmail

I had the pleasure to interview last week Ghalia Boustani, founder and designer of the brand Collectible. A must-discover Lebanese brand by you all! 1)    Good morning Ghalia! It’s good to have you on L’Armoire De Lana today. Let me start by asking you: how and when did you start off Collectible? Collectible was born in November 2011; after working on a thorough branding strategy and a keen statement of the brand’s personality and visual identity, the brand has been registered and collections were put to development.2)     I know that you handle a lot more than Collectible, tell us more about that! After a long journey in the fashion retail field as well as acquiring a Master of Arts in London, I decided to found a fashion services company, Book of Charms in order to be able to cater to start-up ventures or established brand’s needs. I have also founded Collectible, a fashion brand that is designed to present quality pieces to selective a audience. I teach at the Notre Dame University and Esmod and give workshops and lectures regarding fashion marketing, branding, marketing strategies and retail management. 3)     Why naming your brand “Collectible”? The name is a true reflection of what the brand offer: Pieces that are collectible, and that not many own. At the time when fashion has become a commodity that feeds consumer’s thirst to appealing and belonging, rather than a reflection of one’s true needs, the idea behind the development of Collectible was to offer the wearer an identity that elevates her form the “common” and adheres her personal favorites through her choice of Collectible items. 4)     Is there anything in particular that inspires you or is it different for every collection? Inspiration comes from everything that I see, I listen to, I read and I experience. There is no static door for the collection’s inspirations… it is simply a reflection of the times. 5)     I also noticed how great the quality of your products is, which isn’t always the case in Lebanon for other brands. What’s your secret? The secret? It is all about the choice of the positioning of one’s brand on the market and amongst the competition. Collectible’s pieces aim to reflect quality; and this through the development of the pattern, choice of material, sewing and finishing. Also, quality comes hand in hand with time. Making Collectible pieces takes longer. More often require different skilled personnel to be able to reflect the desired outfit. So the secret is no secret; a simple equation that comes down to the fact that: if the brand wants to produce high quality, it has to invest higher costs and greater times… on the other end of the spectrum, a customer whom appreciates that effort is defiantly an ideal one; this is when the recipe to success blossoms. 6)     Do you have a style icon? If yes, who and why? I pay respect to designers and artists; definitely look up to them and their working methods, and always inspired by their stories, their opinions and views on matters. Nevertheless, my true icon is the women who have the ability to define her looks and style, making it looks so natural and effortless. This woman is the type of person who knows what she wants because she understands and values the choices that she encounters. Her assertiveness is her virtue… and this makes it my deal icon. 7)     What can you tell us about your latest collection? What inspired you and why? Four collections have been developed for the spring and summer period. The collection that has been launched beginning of June, entitled “Dinner in Sevilla”, was indented to mirror a woman’s feelings when preparing to go out to dinner. The choice of the city, Sevilla, has been chosen because of the cultural warmth one feels when visiting or living in it. colors and fabrics of the collection are the simplest and most traditional ones: Crepe and lace. However, the way each dress was finished, along with the marriage of the fabrics and cuts of the garments gave the collection that passionate screaming feeling. 8)     What is your favorite piece from your new collection? I really like the knee length black dress that is delicately overstitched and has a full back of defining bows. This piece is as simple as it might be; however it will reflect the wearer’s taste and guarantee heads turning over her!! 9)  How would you best describe your personal style? I am always in favor for garments that represent comfort when wearing them. Along with that I generally choose very plain colors with distinctive cuts, pairing them with a detailed accessory, or go fun mixtures of prints and varieties of textures… All in all the style travels between defined and quirky. 10)  Do you read fashion blogs? (if yes, please specific which) Or are you more of a magazine person? I enjoy reading magazines (and the majority are not fashion related J ). Browsing the web is ideal to accessing information, opinions and finding; this is where I spend a big chunk of time researching and reading. I occasionally access blogs to get personalized insights about the fashion scene… anyway a blogger’s voice remains true to what he writes and the reality that he reflects! I am happy to check “fashion wandering” and “The Sartorialist” and “L’armoire de Lana”. 11)  Last but not least, what are your future plans for Collectible? The brand is being nurtured and growing into its phase of development. The aim is to move represent the brand in a selection of events that allow customers to have access to unique collections (we call them stories!) and that will meet the need of the customer whom seeks to wear “different items differently”. So… stay tuned! Thank you for your time Ghalia! Await more about Collectible soon on L’Armoire De Lana! Follow Collectible on Facebook Fashionably yours, Lana xx Share on FacebookShare this:PrintFacebookTwitterStumbleUponEmail

Good morning world! Hope you’re all having a good sunday!  I was doing a little research to take a closer look at Beyonce’s looks for her Mrs Carter World Tour and I stumbled upon Roberto Cavalli’s custom-made piece for this occasion.  I personally loved the colors, the contrast of the print’s color with the gold and the cut of the dress on her hips. I also believe that this sketch is a distortion of reality as Beyonce is the symbol of beautiful curves, it’s sad that such sketches follow a specific format, fashion should be expressed for all body types. This is the real definition of beauty. What do you think of the sketch? What do you think of the print? Of the dress on Beyonce? Fashionably yours, Lana Share on FacebookShare this:PrintFacebookTwitterStumbleUponEmail

This summer, the main styling tips revolve around colors and accessorizing. Stay minimalistic in your styling, wear simple pieces for your everyday errands, contrast the colors but keep the accessorizing bold and interesting. I am wearing: simple white top from Massimo Dutti, snake print see-through pants from Zara, gold sandals from Zara, blue motorcycle bag from Balenciaga, Chanel Iphone cover from Shopping Flavour. Fashionably yours, Lana xx Share on FacebookShare this:PrintFacebookTwitterStumbleUponEmail